adjective uk /ˈvɜː.tʃu.əs/ us /ˈvɝː.tʃu.əs/
1. Having good moral qualities and behaviour
I am Jane Mason and I work with people to solve problems.
During the first half of my career I mainly worked as a strategy consultant and executive coach for senior leaders in global financial and professional services organisations. During this time, I worked with executives to help solve some of their businesses’ most intractable problems. At the same time, I was working as a professional baker.
During the second half of my career, I have mainly been working in the world of food: baking and cooking professionally, teaching people how to bake and cook, training them how to set up micro bakeries, and writing cookbooks and articles in food publications. During this time, I have worked with people to help solve one of society’s most intractable problems: disconnection. Increasingly, people are disconnected from each other, from their communities, from the food they are eating, and the planet on which they are living. I have continued to work as a strategy consultant and executive coach.
I realise now that two halves of my career are complimentary. A talented leader who knows what he or she wants, who can get the best out of people, and enable them to interact optimally, will succeed. A talented baker who knows what he or she wants, who can get the best out of ingredients, and enable them to interact optimally, will succeed.
Acting alone, people, like ingredients, are capable of creating very little. However, when they are selected carefully for their quality and excellence, and put together with care, they will create something truly remarkable that will sustain the world and make it a better place.
Welcome to the world of Virtuous Bread.