Jane Mason, founder of Virtuous Bread
I am a baker, a writer and a social entrepreneur.
Until 2005 I was a partner in a strategy consulting firm, working with senior executives in international professional services firms to help resolve strategic, organisational, and leadership issues. From 2005-2010 I spent most of my time working as an independent consultant and moonlighted as a professional artisinal baker. For six months I worked on a project to develop a contemporary understanding of virtue and how to embed it more deeply and broadly in society at large, as a way to get us out of the mess the financial crisis has brought to light.
In 2010 I woke up one morning and realised I could change the world through bread. I set up Virtuous Bread to make it fun and easy for people all over the world to make, find and learn about good bread and in so doing to forge the link between bread and virtue.
I feel like everything I have ever done in my life has led me to precisely this point. I would like to help create a world in which we are more responsible regarding the choices we make: what we eat, what we do, how we treat each other, and how we can build communities that are based on positive and progressive relationships. Currently I am running Virtuousbread.com, baking, teaching, and developing various books and films that that demystify the process of baking bread, and focus on the way that it continues to play a central role in our lives, tables, and traditions.
Eat well. Do good.
Kate Goodfellow
05. Dec, 2010
So Miss Jane...to follow-up. My frozen bread thawed nicely but I found it did not rise as much as I would have lliked...so was a bit dense (or was that me?). Am going to try again with something a bit 'lighter' than the multigrain.
First thing on my agenda when these bloody nightshifts are done (Wednesday). Also want to fiddle with something for rolls or bread for a party I'm throwing for my husband's 50th on the 23rd. You didnt answer if you were coming back to Canada any time soon? What are you feelings of my coming to visit you for a week or less sometime this coming year? Is it presumptuous of me to invite myself?
Oh and when rushed I cheat and have the bread machine do the blending for me...then I take it out and have it rise on it's own...and back in my trusted breadpans. I'm also a bit late on this but working on doing your mum's christmas cakes this coming week....
virtuousbread
05. Dec, 2010
Hey Missie, you are welcome any time...and I am going to be around - ask mum, she knows dates. x
Diana hart
27. Mar, 2011
Jane, my long lost friend...what can I say, fab work, love the ethic, am already a make your own convert. Send me an email when you have time, lots of love xxx
Kane
06. Apr, 2011
Jane you are a legend, thanks for all the assistance, support and custom you have brought us at The Clink, see you soon
xxx
virtuousbread
07. Apr, 2011
You are kind! Thank you.